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revolutionising school marketing for a new era of educational excellence
Xabia International College
What we did:
Marketing Strategy, Digital Marketing, Brand, Design and Admissions.
+235%
increase in student body
+289%
increase in website visits
+1500
qualified leads
the brief
In the early stages of our partnership with XIC, the school was at a crossroads. Despite its strengths as a small, family-oriented institution, XIC was contending with significant challenges. With approximately 270 students, it was often referred to as "Javea's best kept secret," a testament to its understated presence in the educational community. This label, while indicative of its warm and intimate environment, also highlighted its struggle with a lacklustre reputation and being overshadowed by its main competitor.
The arrival of a new headmaster marked a crucial phase of change, as XIC grappled with an outdated image and ageing facilities. A significant gap in their strategy was the lack of effective marketing to showcase their unique qualities and attract new students.
Our goals were to revitalise XIC's image, redefine its brand, boost student numbers, create new revenue streams, and establish a solid marketing strategy. These aims were not just about elevating XIC's standing in the educational sector but also ensuring its cherished attributes as a small, family-focused school were celebrated and recognised.
our solutions
Our solutions for Xabia International College were multifaceted and transformative. First, we focused on enhancing the school's image and branding, giving it a fresh, modern look that captures its essence and values.
Next, we implemented strategies to increase student enrolment, broadening the school's appeal and drawing in a larger, more diverse student body. Finally, we developed a strong online presence for the school, establishing a robust digital footprint that extends its reach and influence across the internet.
Together, these solutions have forged a new path of success and recognition for XIC in the educational landscape.
how we worked together
Our partnership with Xabia International College was defined by a deeply integrated and synergistic approach. It began with direct engagement with the school's leadership, ensuring our strategies were in seamless alignment with the school's mission and leadership's vision.
On-site immersion enabled us to absorb the school's ethos and connect with its vibrant community. The trust and autonomy granted to us fostered a creative and innovative environment, allowing us to execute strategies that were both bold and effective. The essence of our collaboration was dynamic and responsive, characterised by a fluid exchange of ideas and strategies that adapted to the school's evolving needs.
Central to everything was our partnership ethos, which went beyond the conventional client-agency relationship, positioning us as an extension of the XIC family, dedicated to achieving shared success.
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from the client's perspective
